Julia Hoffmann is currently ECD at the Creative Lab at Google EMEA where she helps invent and advance Google's future. Bringing ideas to life with creativity, the arts and technology.

The Creative Lab at Google is a place where art and science collide. We’re a small team of designers, writers, programmers, filmmakers, animators and producers who spend 99.9% of our time making. Driven by a belief in the power of fiction, emotion and surprise, we suspend reality just long enough to help make the impossible real. While our work shows up in many ways – prototypes, products, documentaries, first-of-a-kind experiences – the mission is always the same: to bring the best of Google into the hands of as many people as possible.