Being Arab and British in equal measure, Samar Maakaroun thrives in the hyphenated space of possibility between her two identities. Her work embraces nuance, complexity, interaction and play, viewing multiplicity as a source of continuous opportunity for insight and discovery. As a Partner at Pentagram’s London office, she contributes to a 52-year-old legacy of transformational design projects, with work that bridges cultures and languages.

Samar has delivered boundary-pushing, narrative-driven projects worldwide, with clients including Apple, Edge of Arabia, Royal Central School of Speech and Drama, London, Porsche, Sharjah Government Media Bureau and the Abu Dhabi Media Company.