Hurry up and join the limited edition workshop!
In 1984 Shigeyuki Mitsui joined ASICS where he then became a part of the team that developed the GEL technology behind what would become the brand’s most iconic sneaker, the GEL-LYTE™ III. The success with the GEL™ technology, however, did not come expectedly as the initial design for the GEL-LYTE™ series was originally rejected more than once. As head designer for the GEL-LYTE™ series, Mitsui saw great potential in the sneaker that no one else understood at the time and being the rebel he is, he stuck with his designs. After finally being released in 1990, the GEL-LYTE™ III stood out from the crowd with its split tongue and did not meet the wide success that it has today, as it continues to serve as the brand’s most iconic sneaker.
As the tides turn and 2020 marks the 30th anniversary of the style and Mitsui’s final year with the brand before retirement, you now have the chance to attend a workshop led by Shigeyuki Mitsui in which he will share the creative process he followed to create the GEL-LYTE™ III 30 years ago and will assist you in the creation of a design of the iconic silhouette.
In the workshop you will have the unique opportunity of living an inspirational session with the well-known sneaker designer and design your own proposal of GEL-LYTE III in the same way it was done back 30 years ago. This workshop is for OFFF ticket holders ONLY and it will take place on April 24th at 11:30am
A jury formed by ASICS, SVD & OFFF will select the best 10 designs that will be rewarded with a pair of GEL-LYTE III.
WORKSHOP LIMITED FOR 20 PARTICIPANTS!
If you have purchased your OFFF ticket and would like to participate, please send an email to email@example.com, the first 20 applicants will be selected to attend! We will notify you by e-mail the confirmation of attendance.
This workshop will take place on April 24th at 11:30am on the -1 floor, Room B
Materials will be provided by ASICS & SVD.