Founder of Google's Empathy Lab joins OFFF Barcelona
Danielle Krettek is the Founder of Google's Empathy Lab. She is an award-winning creative force with work across design, technology, film, art, architecture and social impact.
We are in an age of objects coming alive with AI and assistive companions...It's now time for technology's EQ to match it's IQ. Time to shift from Design Thinking to Design Feeling. Design is always an act of empathy, and now it can be an act of courage.
We can choose to be generous and humane. We can choose to engineer IN the qualities of empathy, curiosity, courage and vulnerability (not out). We humans are social, emotional and storytelling creatures with universal languages for connection, trust and growth. The design principles for this "invisible" layer of experience exist in the feeling places we already know — film, art, music and inspired science.
Danielle will show the stories that will show you how the future is feeling at OFFF next April!